“Where passion meets performance.”
Our
history
It all started with a simple idea: working out isn't just about improving your body, it's about expressing your identity.
In 2025, a group of fitness and fashion enthusiasts realized that something was missing in the world of activewear: garments that combined style, comfort, and performance, suitable for both the gym and everyday life.
This is how AFM-ITALIA was born, a project created for those who are never satisfied.
Each collection is designed to offer high-quality technical materials, modern designs, and a fit that follows every movement. From the first hand-printed t-shirts in a small workshop, we've grown into a community of athletes, trainers, and wellness enthusiasts throughout Italy.
But our mission remains the same: to inspire people to be their best, inside and outside the gym.
Because we believe that true strength begins with what you wear.
At AFM-ITALIA, quality isn't a detail: it's our foundation.
Each garment is made with high-performance technical fabrics, designed to ensure durability, breathability, and freedom of movement even during the most intense workouts. We use tested and selected materials to offer comfort, durability, and a perfect fit.
Our design combines sporty functionality with the elegance of Italian style.
Clean lines, meticulous details, and a modern style make our garments ideal not only for the gym but also for your free time. Each AFM-ITALIA collection is designed for those who want to train with determination, without sacrificing style.
The result?
Clothing that follows your movements, enhances your shape, and expresses your determination.
AFM-ITALIA — Where performance meets Italian design.
Train in style. Live in balance.
AFM-ITALIA combines the power of fitness with the harmony of yoga.
Discover our collection of technical and lifestyle clothing, designed to accompany you in every movement.
