AFM-ITALIA was born from a passion for fitness, style, and determination.
We're an Italian brand that believes training isn't just a routine, but a lifestyle. That's why we create technical and lifestyle apparel designed to accompany you through every challenge—from the gym to the streets.

Every AFM-ITALIA garment is the result of research, quality, and design, with select materials and meticulous Italian craftsmanship. Our goal is to offer comfort, performance, and a distinctive look to those who want to stand out, both inside and outside the weight room.

We don't just sell clothes: we convey a message of strength, discipline, and ambition.
AFM-ITALIA is for those who never stop, for those who believe that every day is an opportunity to improve.

AFM-ITALY – Wear Your Power.